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People Before Products: Suzanne Fanning on Trust, Marketing, and Leadership
What happens when you stop asking consumers to notice products and start helping them notice the people behind them?
In this Executive Aisle episode of Fresh Take with IDDBA, Kat Shanahan talks with Suzanne Fanning, Chief Marketing Officer at Dairy Farmers of Wisconsin and incoming IDDBA Chairperson of the Board, about authentic storytelling, practical innovation, and the opportunities ahead for the dairy, deli, and bakery community.
Thinking Outside the Aisle with David Haaf
In this Executive Aisle episode of Fresh Take with IDDBA, Kat Shanahan turns the table and asks David Haaf the questions. The president and CEO of IDDBA shares highlights from IDDBA’s brand refresh and what discusses what it signals for the organization’s next chapter.
David explains the industry shifts driving the need for clarity and support, including consolidation, evolving expectations around on-demand information, and the importance of welcoming the next generation of leaders (sometimes even people new to the dairy, deli, and bakery world). He walks through how IDDBA’s mission and vision remain steady, while the refreshed brand helps communicate who IDDBA is, how it serves members, and where IDDBA is headed.