Podcast Listing

What habits help leaders continue to grow throughout their careers?

In this Test Kitchen episode of Fresh Take with IDDBA, Kat Shanahan welcomes back Jody Barrick, Founder of Perimeter Partners, fresh industry executive, and IDDBA chair, for a conversation about the leadership habits that have shaped her more than 40 years across retail, wholesale, manufacturing, and executive leadership.

What happens when you stop asking consumers to notice products and start helping them notice the people behind them?

In this Executive Aisle episode of Fresh Take with IDDBA, Kat Shanahan talks with Suzanne Fanning, Chief Marketing Officer at Dairy Farmers of Wisconsin and incoming IDDBA Chairperson of the Board, about authentic storytelling, practical innovation, and the opportunities ahead for the dairy, deli, and bakery community.

In this What's in Store episode of Fresh Take with IDDBA, Kat Shanahan talks with Michael Sadler of Forever Cheese about how retailers can help shoppers understand and choose premium specialty products.

Building on his 2026 What's in Store Live session, "Premium for the People: Top Shelf on Every Shelf," Michael explains why premium products cannot win by competing like commodities. He shares how clear storytelling, intentional packaging, occasion-based merchandising, and product education can reduce hesitation and make value easier for shoppers to understand.

The conversation also explores how retailers can build demand beyond the holidays, communicate product stories in lower-labor departments, create champions at the store level, and review displays through the eyes of someone encountering the category for the first time.

In this Test Kitchen episode of Fresh Take with IDDBA, Kat Shanahan talks with Suzanne Sherry, Principal of Talentlabs2, about how modern leaders can build trust, gain buy-in, communicate through chaos, and influence people without relying solely on authority.

In this episode of Fresh Take with IDDBA, Kat Shanahan talks with Abby Despins, Vice President of Education and Industry Relations, and Brad Berg, Education Coordinator, about what they learned from What’s in Store Live at #IDDBA2026. They discuss how the show floor came together, what retailers responded to most, why practical innovation stood out, and how trends like protein, grab-and-go, global flavors, and bold flavor combinations are shaping fresh departments. Abby and Brad also share how IDDBA uses attendee feedback and show insights to guide future education, programming, and resources for members year-round.

In this special What's in Store episode of Fresh Take with IDDBA, IDDBA's Kat Shanahan talks with Karri Zwirlein, Director of Bakery, Deli, and Prepared Foods at Tops Markets, in a live podcast recording from What’s in Store Live at #IDDBA2026, on June 8, 2026.

In this Inside IDDBA episode of Fresh Take with IDDBA, Kat Shanahan talks with IDDBA Marketing Manager Cara Petrie for a practical, day-by-day guide to making the most of #IDDBA2026 in Orlando.

In this Inside IDDBA episode of Fresh Take with IDDBA, Kat Shanahan talks with Anne-Marie Roerink, president of 210 Analytics, about the consumer forces shaping 2026 and what they mean for the dairy, deli, bakery, and fresh food industries.

Anne-Marie previews the major undercurrents behind today’s marketplace shifts, including economic pressure, changing demographics, and evolving definitions of health and well-being. She explains why many shoppers are balancing budgets with selective splurges, how Gen Z and millennials are changing the demand for innovation, and why consumers might feel "excited, stressed, and conflicted" about the way they want to buy food.

In this What's in Store episode of Fresh Take with IDDBA, Kat Shanahan talks with Abby Despins, IDDBA’s new Vice President of Education and Industry Relations, about her path from manufacturer-side leadership into her new role at the association and what she hopes to build for members in the months ahead.

In the latest Inside IDDBA episode of Fresh Take with IDDBA, Kat Shanahan speaks with Voni Woods, retired Giant Eagle executive, IDDBA Chair Emeritus, and a longtime industry leader with an incredibly storied career, discussing the lessons of a lifetime and what she's learned after nearly 30 IDDBA shows.

This month on Fresh Take with IDDBA (What's in Store), Kat Shanahan, Vice President of Marketing and Membership at IDDBA, sits down with Kevin Ryan, Founder and CEO of Malachite Strategy and Research, for a smart, timely conversation about what product innovation looks like in a world shaped by viral trends, fast-moving consumer behavior, and constant digital feedback. As brands face pressure to react more quickly than ever, Kevin explains why the answer is not to chase every trend, but to build a better system for listening, learning, and identifying the signals that actually matter.

In this first edition of the Inside IDDBA segment for Fresh Take with IDDBA, Kat Shanahan, VP of Marketing & Membership at IDDBA, is joined by Jeremy Johnson, VP of Events, and Brandie Schuchardt, Director of Meetings & Events, for an energetic preview of IDDBA 2026 in Orlando, June 7-9. Together, they share what attendees can expect from this year’s event, from the scale of the show floor and the continued growth of the show to the planning, teamwork, and member focus that shape the overall experience.