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Integrated Fresh

Integrated Fresh: IDDBA’s Data Portal for Dairy, Deli & Bakery

IDDBA’s Integrated Fresh is a powerful tool that helps you better understand performance trends and category dynamics. It provides fact-based definitions and insights across key grocery departments. With monthly updates, trended reports, and flavor heatmaps, Integrated Fresh is the perfect complement to the dashboards your company already uses.

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Features

Monthly Updates

Stay current with the most recent data, updated and refreshed every month.

  • Now featuring data from up to Latest 52 weeks ending 10/05/2025!

Trended Reports

Analyze how key performance indicators have changed over the last quarter.

Category Reviews

Get a detailed look at sales, price, and market share trends for key product groups.

Flavor Heatmaps

Visualize and explore the latest flavor trends in the dairy, deli, and bakery categories.

For data assistance, please email research@iddba.org.